Shrimad Vallabhacharyaji was Hinduism’s principal Philosopher, foremost Mystic, well known Spiritual Leader and a Krishna Devotee. He was last of the Acharyas (Scholars) of Hinduism who most logically explained the relationship between The Supreme God (Brahm , Bhagwan) ShriKrishna, The Universe and The Individual Soul through His philosophy of Pure Non-Dualism (ShuddhAdvait BrahmVaad). The philosophy of Non-Dualism explains that the universe and the individual souls are parts of The Supreme God - The Supreme Being – The Supreme Soul. It further explains that the individual souls keeps coming out of The Supreme Soul (Bhagwan) like the sparks that keeps coming out of an eternal fire. And just like the sparks of a fire, the individual souls have come away from The Supreme Soul, disassociating themselves from The Supreme. This disassociation makes the soul forgetful of its relationship with The Supreme Soul – Bhagwan ShriKrishna, The ParBrahm.

Shrimad Vallabhacharyaji came to this world to institutionalize PushtiBhaktiMarg and to guide Pushti souls towards Bhagwan ShriKrishna by re-establishing their relationship with ShriKrishna.

This re-establishment of soul’s relationship with Bhagwan ShriKrishna is carried out by administering The Brahm-Sambandh Mantra to the individual souls. This Mantra was given to Shrimad Vallabhacharyaji (Shri MahaPrabhuji) by ShriKrishna (ShriNathji) Himself at midnight on the eleventh day (Ekadashi) of the first half of the month of Shravan in the Hindu year 1549 (1493 AD). The day is known as Pavitra-Ekadashi and is celebrated as the Day when PushtiBhaktiMarg was institutionalized.

Shri DamodarDas Harsaniji was the first vaishnav to be initiated into PushtiBhaktiMarg by receiving Brahm-Sambandh from Shri MahaPrabhuji.

All mantras always have some norms associated with them. These norms dictate to whom The Mantra can be given and how it can be given. They also dictate when, where, how and how many times a Mantra may be recited by the receiver of The Mantra. Also, the text of The Mantra is given to the receiver only by The Guru. That is the reason the text of The Mantra is not cited here.

Brahm-Sambandh Mantra can be recited in front of ShriNathji’s deity (or any other manifestation (swaroop) of ShriKrishna as accepted in PushtiBhaktiMarg) only after taking a bath and wearing clean cloths.

• Very conscientiously decide to receive Brahm-Sambandh. Receiving Brahm-Sambandh means agreeing to live your life as a PushtiVaishnav and so, think it through and do not rush into it.
• Very thoughtfully decide on one of the many PushtiBhaktiMargiya Acharyas (descendents of Shri MahaPrabhuji) to be your “GuruDwar” .
• Respectfully express your desire to receive Brahm-Sambandh initiation to The GuruDwar (of your preference) and humbly request Him to give you the same, at least a couple of days in advance of His visit in your vicinity (Alternatively, request His program coordinator to request permission on your behalf). The GuruDwar has a right to turn down your request.
• Observe fasting (consume Milk & Fruits only) the day before receiving Brahm-Sambandh.
• On the day of Brahm-Sambandh, shampoo the hair, shower, wear clean/fresh cloths, do not eat/drink anything, bring an offering (usually cash) for The GuruDwar as well as for Thakorji , be in time and wait patiently for The GuruDwar.
• Follow all the instructions given by The GuruDwar. Ask questions respectfully, if need to.
• After receiving Brahm-Sambandh, respectfully offer the offerings at your GuruDwar’s feet and also devoutly offer the offerings in front of Thakorji.
• Humbly, ask your GuruDwar about your duties (Dharma) as a Vaishnav after receiving Brahm-Sambandh and listen attentively to whatever The GuruDwar says/suggests.
• Try your best to follow the duties (Vaishnav Dharma) as instructed by your GuruDwar.
• For any future meetings with your GuruDwar, always offer an offering (per your ability) to Him.
• Remember this day as your Second Birthday and always celebrate it.